Brand guidelines
The listed guidelines form the foundation for the creative handling of the basic elements that characterise our brand. The guidelines are continuously updated in line with brand development.
The claim
The LUIS claim describes the core of our solutions for commercial vehicles and mobile machinery. Our innovative AI and driver assistance systems help to protect lives.
The sub brand
The SAFE VISION AI brand is the LUIS sub brand for products and solutions with integrated, safe AI. It is a combination of a cyan-coloured figurative mark based on the core brand and a blue word mark.
The colour palette
The corporate colours are used equally in all communication channels. Depending on the area of application, this can be text, symbols, shapes or part of a pictorial representation.
The typography
Typographic guidelines play a significant role in establishing clear hierarchies and structuring information according to its relevance.
The imagery
The visual world is characterised by a focused and authentic image style in combination with technical 3D visualisations. Consistent use of the defined visual world across all communication channels makes a decisive contribution to the perception of the company as a progressive and reliable partner.
